For our first commission here we developed a fresh, new branding and designed two striking displays. We've gone on to design interpretation projects throughout this inspiring garden, work on award winning marketing campaigns and produce a wealth of publications.
We developed a new bilingual branding which is clear, accessible and versatile, reflecting the Garden's inspirational status and inclusive outlook. First introduced in the displays below, it's brought a lively and contemporary style to a wide variety of communications, from magazines to marketing campaigns.
Rock of Ages
This display along the Garden’s broadwalk up to the Great Glasshouse provides a dramatic and fascinating insight into the rocks our country is built on, and needed bold and accessible interpretation. We managed the design, artwork and installation of the project, sourcing images from throughout Wales. Innovative materials were chosen for both sustainability and durability – weather conditions can be very challenging. The signs are printed on metalphoto, an aluminium product with combines exquisite detail with extreme durability, and mounted at a low level to integrate subtly with this sculptural display.
These signs are designed with children in mind – they love to play around the giant tree trunks, which are fun and quirky. The signage tells a fascinating story, linking the Garden’s conservation ethos with the rainforest in Ghana. Children can interact with mirrors, and compare tree sizes. The panels are die-cut to a wobbly tree trunk shape and have colourful designs. The signs are mounted on actual (locally sourced) tree trunks.
Head of Interpretation, National Botanic Garden of Wales
Signage for the Garden
Designing signage here is an ongoing process – the Garden is always changing and growing!
We recently designed a series of signs for the Double Walled Garden with the theme The Evolution of Flowering Plants. We also designed a booklet for the project, and signage for the Bog Garden and Arboretum. Designs follow a similar style, with a dark grey background to help images stand out – as well as the foliage around. We've designed signage for the Great Glasshouse, Growing the Future Garden, Apothecary Garden, Wallace Garden (below) and Japanese Garden.
Our next interpretation project is exciting: panels for the newly restored parkland - a Regency-period landscape complete with scenic views, stunning water features and a glimpse into the estate’s past.
The Garden is for all ages, and we like to bring a playful element into designs. Safety signs need to be clear, but this 'Gardener at work' one is fun too!
Plas Pili Pala
We created designs for butterfly house Plas Pilipala and for the marketing campaign, which won Best integrated campaign and Best advertising campaign at the 2016 Wales/Cymru Marketing Awards.
Cue celebrations in Cardiff, with the team from the Garden and the Media Angels!
Publications and marketing
Yr Aardd is the Garden's magazine for members. We created a lively, vibrant design to reflect the Garden's many facets, providing a full service including editorial in both languages, design and print management. Other publications include Events booklets, a series of A6 booklets focussing on different areas of the Garden, publications about the parkland restoration project, marketing leaflets and advertising campaigns.
Things have been quiet during the pandemic with the Garden closed, but we're starting work on a new book about the history of the Garden, and looking forward to visiting again when it's safe.