Art Culture Design Interpretation marketing museum Photography Tourism Uncategorized Welsh language

New guidebook for St Fagans

Just been down to St Fagans to see the changes there, and to try out our new guidebook on site! It has a clear, bilingual design features beautiful new photography from Aled Llywelyn and Philip Griffiths. As a huge fan of St Fagans, it was great to be asked to design this, especially at this exciting moment in the museum’s history, with so many new things happening.

Cover of new St Fagans guidebook

Life is…

The new galleries are stunning – bright and colourful with lots of interactive elements. In the Byw a bod/Life is… gallery it was great to see place mats we designed for young children in action. Each mat has some information about a period in history, e.g. Roman or Tudor, and children can create a meal to suit the period, with fake food items.

Pages from new St Fagans guidebook

I love the giant historic photos of people from Wales, and the copy of the famous Deganwy stone head of Llywelyn ap Iowerth, Llywelyn the Great (featured in Wales in 100 Objects book!) which you can touch. The motto of the new galleries is:

Dewch i grey hanes gyda ni!

Don’t just visit history, be part of it!

The outdoor experience has always been great here, and the new galleries add a fantastic new dimension.

Llys Llywelyn

This is a new building, a reconstruction of Llywelyn ap Iowerth’s medieval court. Next to it is a smaller building, where children can stay for sleepovers, with medieval feasts in the hall – what a great idea! We were thrilled to be asked to design the interpretation for this hall, and it was great to see it in action! Rather than traditional interpretation panels, information about the hall and the people who would have used it is shown on table cloths, which are set with jugs and implements. Ill be writing more about this in another blog soon, it was a fascinating process.

Detail of tablecloth in Llys Llywelyn, St Fagans
Art Book design Culture Design History Literature museum Photography Tourism Typography Welsh language

Cymru mewn 100 Gwrthrych / Wales in 100 Objects

This book will, I hope, become a modern classic and I am so proud to have designed it! The back cover describes it better than I could:

‘Wales in 100 Objects is a collection of miniature histories, each arising from a single physical object. The objects range in date from early prehistory to the present.  Inside you’ll find, among other things, a Roman sword from the first century BCE,  the earliest manuscript of Hen wlad fy nhadau and a Raspberry Pi, the revolutionary computer designed to help children learn coding. Opposite stunning photographs by Rolant Dafis, Andrew Green’s informative texts explain and explore each item. 

The objects are drawn from every part of Wales, and all are available to the public. A list of locations and map are included in the back of the book, to help you seek out these pieces of history for yourself.’

Book design and typography

It’s printed and published by Gomer, with separate hardback editions for Welsh and English. The design is simple and clean, to enable the beautiful photos and fascinating texts to speak for themselves. Can you work out where the dragon motif comes from on the cover? It’s in the book somewhere, and not what you might expect! I love it’s ancient Egyptian look, and decided to emphasise that with gold foil on the cover.

I used a stencil style font for headings, which for me connects (well, sort of…) with the idea of museum packaging and transportation – it works well for numbers too! The body text is set in bariol serif, a beautifully balanced and subtle ‘egyptienne’ style font from the wonderful Portuguese atipofoundry.

Discover Wales

Some of the objects are familiar to me, but often only in passing, and it’s great to get a more in-depth understanding of them and their place in the story of Wales. Some are new – and I look forward to visiting them in my travels. Recently I was at Cardiff City Hall and unexpectedly came face to face with the statue of Owain Glyndwr, featured in the book!

Design Interpretation marketing Social Marketing Television Tourism Web Design Welsh language

CIM Best Advertising Campaign – we won!

The winning team!
The winning team!

The 2016 Wales/Cymru Marketing Awards were held on 23 November 2016 at Portland House, Cardiff. And – we won, two awards!

‘Best integrated campaign’ and ‘Best advertising campaign’, for the Garden’s Summer campaign. Many thanks to the team at The Media Angel and The National Botanic Garden of Wales – it was great working with you all, and so pleased to win – especially as much was achieved within a small budget, and we were up against some excellent competition at the awards!

NBGW Director Huw Francis, Head of Marketing David Hardy, Head of Science Natasha De Vere and... myself
NBGW Director Huw Francis, Head of Marketing David Hardy, Head of Science Natasha De Vere and… myself

Celebrating at the ceremony
Huw Francis, myself and The Media Angels!

Design Interpretation marketing Social Marketing Tourism Uncategorized Web Design

Garden campaign shortlisted for CIM marketing awards!

Plas Pilipala brightens up Cardiff this summer!
Plas Pilipala brightens up Cardiff this summer!
Great news – we recently designed The National Botanic Garden of Wales’ summer campaign material, showcasing their new butterfly house Plas Pilipala. Media Angel (UK) Ltd in partnership with the Garden developed the campaign across a variety of media, and our tropical designs brightened up bus shelters, buses and also online takeovers, skins, MPUs and social media. We also produced the interpretation designs and leaflets for on site, and supplied Welsh translation.

We are very excited that the summer campaign has not only resulted in significantly increased visitor numbers, but also that its been shortlisted for the CIM marketing awards in two categories – best integrated campaign and best advertising campaign.

As the CIM website says: These awards are a fantastic acknowledgement of the creativity and originality delivered by marketers who are at the forefront of their profession and recognises the success of all those involved.

Fingers crossed for 23 November!


Book design Culture Design Literature

New Welsh Review @ Hay Festival


Issue 111 of new welsh reader out now – and new welsh review at Hay Festival on Monday 30 May.


Spring in the Garden!


As the days get longer it feels like time to get out and about again. Enjoy wildflower meadows in the National Botanic Garden of Wales this spring.

We are working on an exciting new display for the Wallace Garden there, celebrating the evolution of plants on earth.


Culture Design Interpretation Uncategorized

New branding for Brecon Cathedral


Our new logo and branding for Brecon Cathedral.

‘Thank you for all the work you have put into this. I’m really delighted with it…
I can’t tell you how refreshing it has been working with you and the small team here in Brecon’
The Very Reverend Dr Paul Shackerley, Dean of Brecon

We worked in conjunction with Brecon Beacons National Park to produce visitor interpretation displays for the Agincourt 600 Wales – Cymru commemoration project.


Design Sustainable

Carmarthenshire Energy


Carmarthenshire Energy is a social enterprise, working with communities to reduce energy costs, tackle fuel poverty, generate clean renewable energy, and keep the profits local. We were very pleased to design their Share Offer document – phase one in 2015, and phase 2 coming next year.


Culture Design Tourism Uncategorized

Car Trails and Brecon Beacons Travel Guide

Carmarthenshire Car Trails leaflet - West
Carmarthenshire Car Trails leaflet – West

Carmarthenshire Car Trails
Carmarthenshire Car Trails leaflet – Coming Round the Mountain

We’ve been travelling a lot this spring! We developed a series of car trails for Carmarthenshire County Council, reminding ourselves again how varied and stunning our local landscape is. The trails are produced in two versions – interactive online pdfs and print versions for local tourist information packs.

We also designed the Travel Guide 2015 leaflet for the Brecon Beacons National Park – a comprehensive guide to public transport around Brecon and the Park – there’s more than you may think…

Brecon Beacons Travel Guide 2015 tourism leaflet
Brecon Beacons Travel Guide 2015 tourism leaflet

Tourism leaflet Brecon Beacons Travel Guide 2015
Brecon Beacons Travel Guide 2015

Culture Design Interpretation Photography Uncategorized Welsh language

Remembrance Day at St Fagans


We designed a series of WW1 style newspaper pages telling the stories of the men listed on the Newbridge War Memorial, to commemorate 100 years since the start of the ‘Great War’. It was very moving to be a part of this project. The photos and the background stories give a feel for what a devastating and sad time it must have been, both for the soldiers, often so young, and for the families left behind. The newspapers are on display in the Reading Room at the Workmen’s Hall at St Fagans National History Museum.


Book design Culture Photography Television Welsh language

Pen-blwydd Hapus, Pobol y Cwm!


Llongyfarchiadau Pobol y Cwm – 40 years of soapy scandals.

Hope this book is as fun to read as it was to make!

Diolch arbennig i Elinor o Gwasg Gomer, Luned Whelen a Emyr Young.

Interpretation Uncategorized Web Design

Teifi Trails & Teithiau Teifi


We launched two new websites this month – Teifi Trails and Teithiau Teifi.
Developed for Carmarthenshire Tourist Association, they are designed as a platform for blogging about trails and related events in the Teifi Valley. Visit and find out whats happening – its a remote and beautiful area with lots going on – if you know where to look! We hope these websites will help visitors get more out of their stay.