Art Culture Design Interpretation marketing museum Photography Tourism Uncategorized Welsh language

New guidebook for St Fagans

Just been down to St Fagans to see the changes there, and to try out our new guidebook on site! It has a clear, bilingual design features beautiful new photography from Aled Llywelyn and Philip Griffiths. As a huge fan of St Fagans, it was great to be asked to design this, especially at this exciting moment in the museum’s history, with so many new things happening.

Cover of new St Fagans guidebook

Life is…

The new galleries are stunning – bright and colourful with lots of interactive elements. In the Byw a bod/Life is… gallery it was great to see place mats we designed for young children in action. Each mat has some information about a period in history, e.g. Roman or Tudor, and children can create a meal to suit the period, with fake food items.

Pages from new St Fagans guidebook

I love the giant historic photos of people from Wales, and the copy of the famous Deganwy stone head of Llywelyn ap Iowerth, Llywelyn the Great (featured in Wales in 100 Objects book!) which you can touch. The motto of the new galleries is:

Dewch i grey hanes gyda ni!

Don’t just visit history, be part of it!

The outdoor experience has always been great here, and the new galleries add a fantastic new dimension.

Llys Llywelyn

This is a new building, a reconstruction of Llywelyn ap Iowerth’s medieval court. Next to it is a smaller building, where children can stay for sleepovers, with medieval feasts in the hall – what a great idea! We were thrilled to be asked to design the interpretation for this hall, and it was great to see it in action! Rather than traditional interpretation panels, information about the hall and the people who would have used it is shown on table cloths, which are set with jugs and implements. Ill be writing more about this in another blog soon, it was a fascinating process.

Detail of tablecloth in Llys Llywelyn, St Fagans
Art Book design Culture Design History Literature museum Photography Tourism Typography Welsh language

Cymru mewn 100 Gwrthrych / Wales in 100 Objects

This book will, I hope, become a modern classic and I am so proud to have designed it! The back cover describes it better than I could:

‘Wales in 100 Objects is a collection of miniature histories, each arising from a single physical object. The objects range in date from early prehistory to the present.  Inside you’ll find, among other things, a Roman sword from the first century BCE,  the earliest manuscript of Hen wlad fy nhadau and a Raspberry Pi, the revolutionary computer designed to help children learn coding. Opposite stunning photographs by Rolant Dafis, Andrew Green’s informative texts explain and explore each item. 

The objects are drawn from every part of Wales, and all are available to the public. A list of locations and map are included in the back of the book, to help you seek out these pieces of history for yourself.’

Book design and typography

It’s printed and published by Gomer, with separate hardback editions for Welsh and English. The design is simple and clean, to enable the beautiful photos and fascinating texts to speak for themselves. Can you work out where the dragon motif comes from on the cover? It’s in the book somewhere, and not what you might expect! I love it’s ancient Egyptian look, and decided to emphasise that with gold foil on the cover.

I used a stencil style font for headings, which for me connects (well, sort of…) with the idea of museum packaging and transportation – it works well for numbers too! The body text is set in bariol serif, a beautifully balanced and subtle ‘egyptienne’ style font from the wonderful Portuguese atipofoundry.

Discover Wales

Some of the objects are familiar to me, but often only in passing, and it’s great to get a more in-depth understanding of them and their place in the story of Wales. Some are new – and I look forward to visiting them in my travels. Recently I was at Cardiff City Hall and unexpectedly came face to face with the statue of Owain Glyndwr, featured in the book!

Design Interpretation marketing Social Marketing Television Tourism Web Design Welsh language

CIM Best Advertising Campaign – we won!

The winning team!
The winning team!

The 2016 Wales/Cymru Marketing Awards were held on 23 November 2016 at Portland House, Cardiff. And – we won, two awards!

‘Best integrated campaign’ and ‘Best advertising campaign’, for the Garden’s Summer campaign. Many thanks to the team at The Media Angel and The National Botanic Garden of Wales – it was great working with you all, and so pleased to win – especially as much was achieved within a small budget, and we were up against some excellent competition at the awards!

NBGW Director Huw Francis, Head of Marketing David Hardy, Head of Science Natasha De Vere and... myself
NBGW Director Huw Francis, Head of Marketing David Hardy, Head of Science Natasha De Vere and… myself

Celebrating at the ceremony
Huw Francis, myself and The Media Angels!

Design Interpretation marketing Social Marketing Tourism Uncategorized Web Design

Garden campaign shortlisted for CIM marketing awards!

Plas Pilipala brightens up Cardiff this summer!
Plas Pilipala brightens up Cardiff this summer!
Great news – we recently designed The National Botanic Garden of Wales’ summer campaign material, showcasing their new butterfly house Plas Pilipala. Media Angel (UK) Ltd in partnership with the Garden developed the campaign across a variety of media, and our tropical designs brightened up bus shelters, buses and also online takeovers, skins, MPUs and social media. We also produced the interpretation designs and leaflets for on site, and supplied Welsh translation.

We are very excited that the summer campaign has not only resulted in significantly increased visitor numbers, but also that its been shortlisted for the CIM marketing awards in two categories – best integrated campaign and best advertising campaign.

As the CIM website says: These awards are a fantastic acknowledgement of the creativity and originality delivered by marketers who are at the forefront of their profession and recognises the success of all those involved.

Fingers crossed for 23 November!


Book design Culture Design Literature

New Welsh Review @ Hay Festival


Issue 111 of new welsh reader out now – and new welsh review at Hay Festival on Monday 30 May.

Culture Design Interpretation Uncategorized

New branding for Brecon Cathedral


Our new logo and branding for Brecon Cathedral.

‘Thank you for all the work you have put into this. I’m really delighted with it…
I can’t tell you how refreshing it has been working with you and the small team here in Brecon’
The Very Reverend Dr Paul Shackerley, Dean of Brecon

We worked in conjunction with Brecon Beacons National Park to produce visitor interpretation displays for the Agincourt 600 Wales – Cymru commemoration project.


Design Sustainable

Carmarthenshire Energy


Carmarthenshire Energy is a social enterprise, working with communities to reduce energy costs, tackle fuel poverty, generate clean renewable energy, and keep the profits local. We were very pleased to design their Share Offer document – phase one in 2015, and phase 2 coming next year.


Culture Design Tourism Uncategorized

Car Trails and Brecon Beacons Travel Guide

Carmarthenshire Car Trails leaflet - West
Carmarthenshire Car Trails leaflet – West

Carmarthenshire Car Trails
Carmarthenshire Car Trails leaflet – Coming Round the Mountain

We’ve been travelling a lot this spring! We developed a series of car trails for Carmarthenshire County Council, reminding ourselves again how varied and stunning our local landscape is. The trails are produced in two versions – interactive online pdfs and print versions for local tourist information packs.

We also designed the Travel Guide 2015 leaflet for the Brecon Beacons National Park – a comprehensive guide to public transport around Brecon and the Park – there’s more than you may think…

Brecon Beacons Travel Guide 2015 tourism leaflet
Brecon Beacons Travel Guide 2015 tourism leaflet

Tourism leaflet Brecon Beacons Travel Guide 2015
Brecon Beacons Travel Guide 2015

Culture Design Interpretation Photography Uncategorized Welsh language

Remembrance Day at St Fagans


We designed a series of WW1 style newspaper pages telling the stories of the men listed on the Newbridge War Memorial, to commemorate 100 years since the start of the ‘Great War’. It was very moving to be a part of this project. The photos and the background stories give a feel for what a devastating and sad time it must have been, both for the soldiers, often so young, and for the families left behind. The newspapers are on display in the Reading Room at the Workmen’s Hall at St Fagans National History Museum.


Art Culture Design

Garden wins Heritage lottery fund support


Great news – the National Botanic Garden of Wales has secured lottery funding to commence the biggest project in the Garden’s history – a plan to restore its historic Regency landscape and uncover the origins of Middleton Hall.

We were delighted to be asked to design a display for the Gatehouse to announce this exciting era.

The designs outline the project and showcase a series of 18th century paintings by Horner which illustrate Middleton hall and its Regency landscape in its heyday. Micrographics worked with us to produce flexible and beautiful dilite panels which fit elegantly around the curved entrance, and helped us to succesfully complete this important project within a very tight deadline.

The Garden’s website announced this week:
‘The scheme includes major archaeological work which will reveal the secrets of the estate from the time of Shakespeare and before, and see the restoration of the later Regency landscape that was one of the finest water parks in Britain. When completed, the Garden will once more feature the necklace of seven lakes, cascades, falls and weirs created more than 200 years ago and again boast the Regency planting scheme that formed the heart of its parkland.’

Wonderful to have such a major development announced in this part of Wales, and in one of our favourite places!


Culture Design Illustration Interpretation Welsh language

Opening of Mynydd Du trail

Interpretation panel for Mynydd Du
Interpretation panel for Mynydd Du

Enjoyed the launch yesterday of the Black Mountain Quarries trail in Brynaman, and on Mynydd Du itself. We’ve been working for several months with Dyfed Archaeological Trust and their partners Brecon Beacons National Park Authority, Amgueddfa Cymru / National Museums Wales and The Black Mountain Centre on producing interpretation panels and leaflets for this project. Illustrator Brett Breckon produced beautiful maps and interpretive drawings for the panels, which help bring the vibrant but little documented social and industrial history of the mountain to life.

Roy Noble has voiced the audio trail and gave a fun and interesting speech – he comes from Brynaman and told tales of the whole community crossing the mountain and back by foot for the annual Easter picnic at Carreg Cennen…

The Minister for Natural Resources, Culture and Sport, John Griffiths, cut the ribbon, and the trail was open! It’s great to have an extra reason to send visitors up to the Mountain to explore its fascinating heritage and enjoy the views. Living and working in the shadow of Mynydd Du, with our sheep grazing its slopes, its been wonderful to have the opportunity to contribute to promoting this fascinating, beautiful and relatively unknown area.

The ribbon is cut!
The ribbon is cut!

Culture Design Literature

Hay Festival




Went to Hay Festival to check out our posters and flyers for Powys County Council’s ‘My Way’ campaign.

Went to see Henry ‘The Fonz’ Winkler with Llew, who loves his new show and book, and was chuffed to bits to meet him.

Great music too from ‘The Valleyers’ to brighten up a rainy day in Hay!